Alvin Ailey American Dance Theater
Alvin Ailey American Dance Theater has engaged Capacity Interactive to take a leading role in their Doris Duke Foundation funded Leading for the Future project. The project's focus is to develop a more sophisticated on-line strategy in order to increase Ailey's on-line patron engagement. This includes building new website functionality, incorporating personalization and engagement tools, expansion of interactive website content, the best use of social networking, and incorporation of sophisticated web analytic tools to measure the project's success.
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Seven Characteristics of Orgs that are Succeeding in the Age of Digital Marketing
I've worked with a lot of arts orgs and I've seen some similar characteristics among the ones that are succeeding with their digital marketing. Here are seven characteristics of the orgs that are flourishing:
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If you sell tickets or accept donations on your website, you are, at least in part, an ecommerce company.
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Are you analytical, equally left-brained and right-brained, smart, flexible, and love the performing arts? Capacity Interactive is hiring!
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