Alvin Ailey American Dance Theater
Alvin Ailey American Dance Theater has engaged Capacity Interactive to take a leading role in their Doris Duke Foundation funded Leading for the Future project. The project's focus is to develop a more sophisticated on-line strategy in order to increase Ailey's on-line patron engagement. This includes building new website functionality, incorporating personalization and engagement tools, expansion of interactive website content, the best use of social networking, and incorporation of sophisticated web analytic tools to measure the project's success.
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What Social Media Followers Want
Why do people become fans of your organization or any brand or organization for that matter? A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online. Learning about new products, features or services closely followed as motivations.
MoreA Great Email Promoting a Single Production
I think this is a really strong email from Steppenwolf Theater in Chicago. They've created a great template to promote a single production. It is simple and effective including a few brief quotes, a strong visual, a succinct overview, visual links to multimedia, and a clear and bold call to action.
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On February 25th from 6-9pm Erik Gensler is leading a workshop called Becoming a Better eMarketer for the Arts & Business Council of New York. The workshop will reveal eight simple things you can do today to become a better eMarketer. The workshop will examine email strategy, web analytics, social media, and web advertising. More details and signup are here.
Check out Erik Gensler's podcast interview with The Center for Arts Management and Technology discussing Google Analytics, Google Adwords and Facebook advertising.