Alvin Ailey American Dance Theater
Alvin Ailey American Dance Theater has engaged Capacity Interactive to take a leading role in their Doris Duke Foundation funded Leading for the Future project. The project's focus is to develop a more sophisticated on-line strategy in order to increase Ailey's on-line patron engagement. This includes building new website functionality, incorporating personalization and engagement tools, expansion of interactive website content, the best use of social networking, and incorporation of sophisticated web analytic tools to measure the project's success.
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Smart Budgeting for Website Redesign
Picture it. You are halfway through your website redesign. You’ve signed off on your wireframes and designs and your programming vendor is coding the site. You’ve allocated your budget just right to pay for the project. Then trouble hits.
A Listening Strategy for Your Website
Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find directions to your location? Do you know if the users were able to complete the task that they came to your site to do? Were they satisfied with their visit?
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Launched
Alvin Ailey American Dance Theater's new website
Podcast Interview
Listen to Erik Gensler's podcast interview about using Facebook and Google to market smarter on Carnegie Mellon University's Center for Arts & Management podcast series, Technology in the Arts.
Industry Jobs
Alvin Ailey American Dance Theater is looking for a Graphci Deigner. Learn More.
The New York Public Library is looking for a Manager of Online Fundraising and eCommunications to work in their development department. Learn more.