October 19-20, 2017 | TimesCenter, NYC

Digital Marketing Boot Camp

Tickets On Sale Now

Colleen Dilenschneider, author of Know Your Own Bone, will deliver the keynote presentation in October.

VISIT BOOT CAMP SITE

Market Smarter

2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now live and ready for you to download.

CHECK IT OUT

Ideas

Social Content Calendar for Arts Marketers

Who has the time to plan out fun, shareable content? YOU do with the Social Content Calendar for Arts Marketers. Download today and create compelling social content!

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Capacity Classroom

Fundraising and Membership

Wednesday, June 28 | 1:00pm – 2:30pm EST

Most arts organizations are using social media, video and behavioral advertising to support ticket sales, but many aren’t fully harnessing these powerful tools to support fundraising efforts. In this webinar, you will learn tips for successful collaboration between marketing and development.

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More Leads = More Sales

Leadacity

A software plug-in to help you capture email addresses and Facebook likes on your website.

START YOUR FREE 30 DAY TRIAL

Capacity Interactive's Podcast Series

CI to Eye

Erik Gensler, President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

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Ideas

Important (But Misunderstood) Google Analytics Metrics

Nobody likes to be misunderstood. This isn’t the beginning of an emo song but rather a guide to help you understand some misunderstood metrics in Google Analytics. First up: Bounce Rate.

READ ON

Ideas

New Stats from Google on Mobile, Search, and Video: Takeaways for Arts Marketers

New mobile, search, and video stats have been released from Google. What are the takeaways for arts marketers?

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Case Study

Wolf Trap
Summer Nostalgia + Smart Digital Targeting = Memberships (with a 1,000%+ ROI)

We worked with Wolf Trap to increase membership sales by raising awareness around member benefits.

Case Study

The National Ballet of Canada
Setting the Digital Stage for a Sold-Out Nutcracker Production

If ever there was a story that demonstrated the impact of digital marketing at scale, The National Ballet of Canada's sold-out Nutcracker production is it.