Our Mission

Capacity Interactive is the premier digital marketing consulting firm for culture and the arts. Founded in 2008 by Erik Gensler, Capacity Interactive partners with leading arts and cultural organizations in the U.S and internationally to help them engage audiences, build community and market smarter. Practice areas include digital advertising, web analytics, search engine optimization, search engine marketing, email strategy, and online fundraising.

Capacity Interactive has a strong focus on education for our clients and in the arts and cultural sector. CI hosts Digital Marketing Boot Camp for the Arts, an annual conference in New York City, and Capacity Classroom, a series of small group workshops where arts marketers can strengthen their digital skills.

Our Team

Erik
Gensler

 

Erik founded Capacity Interactive in 2008 and Digital Marketing Boot Camp for the Arts in 2011. Erik is a sought-after speaker on digital marketing for the arts. He’s presented at Opera America, The League of Resident Theaters, Tessitura, and Dance USA, among others. He has guest lectured at Yale, Columbia, and NYU.

Erik began his career at Marakon Associates, an international management consulting firm, and built his career at NBC Universal, New York City Opera, and The Marketing Group, where he worked with non-profit arts clients. When not at work Erik enjoys cycling, running, cooking, the beach, seeing shows and spending time with his rambunctious dog.

Christopher
Williams

 

Christopher has been marketing the nonprofit performing arts across the country for more than 20 years at Performing Arts Centers, the Coconut Grove Playhouse, and was the Director of Marketing at New York City Center before joining Capacity Interactive.  

Outside of the office, Christopher is a triathlete and marathoner, loves the ballet, and identifies as a bit of a New York hillbilly, transit geek, infrastructure nerd, and classic cinema aficionado!

Yosaif
Cohain

 

Yosaif leads analytics, SEO, and site optimization projects at Capacity Interactive. Previously, he was Director of Analytics at Huge and at AKQA, where he built teams that leveraged data to inform the strategy behind website redesign and optimization projects.

Outside the office, Yosaif loves cycling and snowboarding, and is continually searching for that perfect slice of (vegan) NY pizza.

Ashley
Dunn Gatterdam

 

Ashley joined the Capacity Interactive team after 10 years of working in non-profit arts organizations in NYC, including Manhattan Theatre Club, Jazz at Lincoln Center, and, most recently, Lincoln Center Theater, where she was the Associate Director of Marketing.

When not at a show of some kind, she can be found hiking a mountain or curled up with a good book and a craft beer next to her beagle, Ruby.

Adam
Ball

 
Adam joined the Capacity Interactive team after graduating from Ithaca College and interning in marketing/design at several non-profit arts organization.
When not at work you can find Adam walking his Bichon-Frise mutt, running in Prospect Park, or binge watching sci-fi television dramas.

Rebecca
Balmer

 

Rebecca joined the Capacity Interactive team after working in various positions in the arts, marketing, and education, including as a film and stage actor and a Peace Corps volunteer in Mozambique.

When she’s not analyzing digital campaigns and optimizing for conversions, Rebecca can be found running or practicing yoga in her Brooklyn neighborhood, reading the New Yorker or solving a crossword puzzle.

Shira
Dickstein

 

Shira joined the Capacity Interactive team after working in development at UJA-Federation of New York and then completing an MA in Arts Administration at Columbia University, during which time she held internships at The Whitney Museum of American Art and The Public Theater.

Outside the office Shira can be found wandering around museums, reading a novel, at a yoga class, or on a spin bike.

Veronica
Fischmann

 

Veronica joined the Capacity Interactive team after working at, and writing a Master’s Thesis on, a number of performing arts festivals in the New York City area, including Celebrate Brooklyn!, Lincoln Center Out of Doors, and Midsummer Night Swing.

In her free time, Veronica likes to read interesting and well-written things, explore various corners of the city, cook and bake elaborate meals, and see as much live music as possible.

Talia
Fisher

 

Talia joined the Capacity Interactive team after working in event programming and marketing for the Association of National Advertisers.  She has also interned at advertising agencies such as Ogilvy.

When she’s not at work, Talia enjoys taking dance classes and performing with DanceWorks New York City, as well as being an enthusiastic consumer of all forms of entertainment–dance, theater, film, music, comedy, and of course, Netflix.

Molly
Garber

 

Molly joined the Capacity Interactive team with a love of theater and eight years of experience working as marketing specialist for a national professional services firm.

Though she isn’t currently performing on stage, Molly is an active theater-goer, museum visitor, and ice-cream taste tester.

Alison
Goldberg

 
Alison joined the Capacity Interactive team after working in Development in non-profit organizations across theatre and film, including the Shakespeare Theatre Company in Washington, DC and the Film Society of Lincoln Center.
When she’s not at work, Alison is catching up on television, people-watching and pretending to not care about how good her brunch looks on Instagram.

Priya
Iyer

 

Priya joined the Capacity Interactive team after working in marketing and sales at Dodger Properties, on Jersey Boys and Matilda the Musical.

When she’s not at work, Priya enjoys seeing as much theatre as possible, teaching Doonya (a Bollywood workout), and discovering new restaurants all over NYC.

Jacqui
Kaiser

 

Jacqui joined the Capacity Interactive team following seven years of experience in advertising for commercial theatre, most recently she served as the Digital Media Supervisor at Serino/Coyne, where she oversaw the media strategy and buying for all digital clients on Broadway, off-Broadway, as well as non-profit and touring productions.

In her free time, Jacqui is most likely to be found running in Central Park, perfecting her cupcake recipes, or expanding her Playbill collection.

Sam
Kindler

 

Sam joined the Capacity Interactive team after three and a half years at Manhattan Theatre Club where she was the Company Manager for 15 productions on Stages I and II at NY City Center.

In her free time, Sam enjoys seeing theater and dance productions, traveling, and hanging out with her puppy, Piper.

Jenny
Kreizman

 

Jenny joined the Capacity Interactive team after working for several years with Carolina Performing Arts at UNC-Chapel Hill, and interning with the National Endowment for the Arts in Washington, D.C.

When she’s not at work, Jenny can be found knitting in a cozy armchair or wandering through a museum.

Hillary
Kritt

 

Hillary joined the Capacity Interactive team after working at various arts and entertainment companies including Fox Theatricals, Walt Disney Studios: Motion Pictures and, most recently, the Public Theater where she worked in production.

When she’s not at work, Hillary can often be found seeing theater, binge-watching anything by Shonda Rhimes, or searching for New York’s best vegan chocolate chip cookie.

Ryan
Lew

 

Ryan joined the Capacity Interactive team after two years of doing Paid Search marketing for a nonprofit education organization.

Outside of the office, Ryan enjoys going to the theater/opera, reading a new book, or playing his violin.

Andrew
Llewellyn

 

Andrew joined Capacity Interactive after holding various production and administrative roles with the Chesapeake Orchestra, Maryland Youth Symphony Orchestra, and The Louisville Orchestra.

In his spare time, you can catch Andrew roasting his own coffee beans, experimenting with different brew methods, and seeing the array of music performances New York City has to offer.

Becky
Ludkiewicz

 

Before joining the Capacity Interactive team, Becky worked as Marketing & Social Media Manager for the New Jersey Symphony Orchestra after earning her MBA with a specialization in Performing Arts Administration from the University of Delaware.

Becky enjoys playing the cello in her community orchestra, trivia games, and clever puns.

Meaghan
McFarland

 
Meaghan joined the Capacity Interactive team after graduating from The University of North Carolina at Chapel Hill and interning twice with McKinney advertising agency.
Whenever Meaghan is not lost somewhere in the Creative Cloud, she is baking pies, experimenting with calligraphy, listening to Needtobreathe, and indulging her sweet tooth whenever she can.

Kathleen
McFarlane

 

Kathleen joined Capacity Interactive after completing a master’s degree in Performing Arts Administration from New York University. While pursuing graduate studies, Kathleen worked as a Marketing Specialist at NYU’s Skirball Center for the Performing Arts. Prior to graduate school, Kathleen worked at The Araca Group, a Broadway production and merchandising company. Kathleen worked on accounts such as Rock of Ages, The Book of Mormon, Wicked The Musical, Alvin Ailey American Dance Theater and Jersey Boys. Kathleen received a BFA in drama from NYU’s Tisch School of the Arts.

On weekends, Kathleen can often be found seeing plays and improv shows all over NYC. Her favorite show of all time is August: Osage County.

Nick
Nolte

 

Nick joined the Capacity Interactive team in 2013. Previously, he worked in Account Services at Serino Coyne, a Broadway advertising agency, and before that, in Development at Roundabout Theatre Company and Manhattan Theatre Club.

Talk to him about music, theatre, running, comedy or gender politics.

Laura
Older

 

Laura joined the Capacity Interactive team after working in the marketing and public relations departments at Second Stage Theatre, Wolf Trap Foundation for the Performing Arts, and Hostos Center for the Arts & Culture; she is a proud graduate of the Florida State University.

Born and raised in Orlando, Laura loves obsessively listening to musicals, petting cats, and collecting anything and everything with a peacock on it, but in the fall you can find her at one of the FSU bars around the city cheering on her Noles.

Krisi
Packer

 

Krisi joined the Capacity Interactive team after working in the public radio world as a reporter, producer, and most recently, Associate Director of Marketing and Communications at StoryCorps. Krisi planned and executed digital and traditional communications strategies for the national nonprofit and secured national media coverage.

Krisi is a music lover and you will find her at a variety of live shows, from punk rock to opera. She also enjoys theater, dance, and circuit training.

Rachel
Parks

 

Rachel joined the Capacity Interactive team after studying stage management at University of Maryland, where she became a founding company member of Pointless Theatre, DC’s premier puppet theatre company.

Outside of the office, you can find Rachel working events at Ars Nova or sipping on a whiskey ginger at Rockwood Music Hall.

Jenna
Presto

 

Jenna joined the Capacity Interactive team after working for seven years at Jazz at Lincoln Center in marketing and fundraising.

Though a retired violist, she loves attending all things performing arts and also enjoys snowboarding, cooking, and binge-watching Hulu.

Rachel
Purcell

 

Rachel joined the Capacity Interactive team after working as a Project Manager at Manus+CO, a nonprofit management consulting firm, where she assisted with oversight of the development, marketing, and operations for a number of arts nonprofits, including Southampton Arts Center, Playwrights of New York (PoNY) and the Arthur Miller Foundation.

Outside of the office, Rachel is often taking ballet classes, watching and/or performing Shakespeare, or pretending to be a potential buyer at stores that sell puppies.

Anya
Richkind

 
Anya joined the Capacity Interactive team after graduating from Yale University and serving as the Marketing Resident at Playwrights Horizons.
When she’s not at work, Anya can be found watching a play, dreaming of San Francisco, or searching for those hidden speakeasies she keeps hearing about.

Austin
Rieders

 

Austin joined the Capacity Interactive team after studying “The Dark Arts: Schadenfreude in Theatre and TV” at NYU (yes, really) and then working at CESD Talent Agency in their Voice Over department, where he mostly scolded actors to sound more like humans.

While not at work, Austin can be found seeing copious amounts of theater and watching way too much television for his own good.

Katherine
Ruggiero

 

Katherine joined the Capacity Interactive team after graduating from Florida State University and interning in the literary world.

In her free time Katherine can be found with her headphones on lip-syncing through the streets of New York, seeking out the city’s best ice cream, reading, or cheering on her Celtics.

Dan
Titmuss

 

Dan recently joined Capacity Interactive after relocating from London, where he worked in various digital marketing agencies, with clients such as Selfridges and Expedia.

After he leaves the office, he can be found performing at various improv comedy venues, where he subjects the audience to forced puns and terrible jokes.

Jane
Whitty

 

Jane joined the Capacity Interactive team after receiving her MA in Performing Arts Administration from NYU, during which time she interned at Signature Theatre, Playwrights Realm, and was the Operations Assistant at the NYU Skirball Center for the Performing Arts.

Jane spends her free time exploring the city in search of the best bourbon bar (feel free to email her with any suggestions) and Instagraming photos of her cat (@whittyj).

Careers

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Values

We believe in:

Openness. Happiness. Self-improvement. Sharing. Measurement. Partnership. Passion.