June 2017

Webinar: Fundraising and Membership

Wednesday, June 28 | 1:00pm – 2:30pm EST

Most arts organizations are using social media, video and behavioral advertising to support ticket sales, but many aren’t fully harnessing these powerful tools to support fundraising efforts. In this webinar, you will learn tips for successful collaboration between marketing and development colleagues.

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July 2017

Webinar: Intermediate Google Analytics

Wednesday, July 12 | 1:00pm – 2:30pm EST

Go beyond the Google Analytics basics. In this webinar, you will learn how to access, build, and configure content groupings that are specific to your site. You will also learn more about regular expressions – what they are, some good-to-know shortcuts, and how they can be used when creating content groupings.

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Webinar: Intro to Pivot Tables

Wednesday, July 19 | 1:00pm – 1:45pm EST

Pivot tables are one of Microsoft Excel’s most powerful features – they allow you to identify what is significant from a large data set. Instead of pivoting away from pivot tables, learn how to harness their power. In this free webinar, you will learn pivot table basics and how you can use them to make your life as a data-driven marketer much easier.

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August 2017

Webinar: A/B Testing - Small Changes, Big Results

Wednesday, August 9 | 1:00pm – 1:45pm EST

Website redesigns shouldn’t be the only time we are optimizing our sites. In this free webinar, you will learn the basics of on-site A/B testing, how to conduct real-time experiments, and why iterative optimization is the name of the game when it comes to improving website performance.

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Webinar: Creating Compelling Social Content

Wednesday, August 30 | 1:00pm – 2:30pm EST

With a constant stream of social content, how well are you reaching your audience online? This webinar will give you the tools you need to create more compelling social content, strengthen your social voice, and empower your constituents to share their stories.

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Capacity Classroom webinars and workshops are designed for arts administration practitioners. Registrants must have an email address associated with an arts organization, non-profit organization, or university. We reserve the right to refuse admission to any individual participant based on this criteria. If you have extenuating circumstances, please email us.