April 2017

Workshop: Digital Marketing Strategy for Senior Executives

Thursday, April 27 | 1:00pm – 6:00pm EST 

An excellent digital marketing strategy starts at the top. While senior executives are not expected to understand the ins and outs of digital communication, supporting and strategically planning a digital strategy for your organization is critical. In this personalized workshop, your questions around setting digital priorities, formulating strategy, and budgeting to support digital initiatives will be answered. Plus, you will learn from other executives via roundtable discussion.

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May 2017

Webinar: Creating Compelling Social Content

Wednesday, May 3 | 1:00pm – 2:30pm EST

With a constant stream of social content, how well are you reaching your audience online? This webinar will give you the tools you need to create more compelling social content, strengthen your social voice, and empower your constituents to share their stories.

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Webinar: Intro to Google Analytics

Wednesday, May 10 | 1:00pm – 2:30pm EST

Whip your Google Analytics skills into shape. Instead of being overwhelmed by GA, learn about key concepts, important metrics, and how to navigate the platform to find the data that’s most important to you. Plus, this webinar is customized for arts marketers.

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Webinar: Intermediate Google Analytics

Wednesday, May 17 | 1:00pm – 2:30pm EST

Go beyond the Google Analytics basics with two key enhancements to your account: advanced content groupings, which make existing page data more usable, and event tags, which collect new and vital data points about actions users are taking on your site.

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June 2017

Webinar: Fundraising and Membership

Wednesday, June 28 | 1:00pm – 2:30pm EST

Most arts organizations are using social media, video and behavioral advertising to support ticket sales, but many aren’t fully harnessing these powerful tools to support fundraising efforts. In this webinar, you will learn tips for successful collaboration between marketing and development colleagues.

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July 2017

Webinar: Intermediate Google Analytics

Wednesday, July 12 | 1:00pm – 2:30pm EST

Go beyond the Google Analytics basics. In this webinar, you will learn how to access, build, and configure content groupings that are specific to your site. You will also learn more about regular expressions – what they are, some good-to-know shortcuts, and how they can be used when creating content groupings.

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Webinar: Intro to Pivot Tables

Wednesday, July 19 | 1:00pm – 1:45pm EST

Pivot tables are one of Microsoft Excel’s most powerful features – they allow you to identify what is significant from a large data set. Instead of pivoting away from pivot tables, learn how to harness their power. In this free webinar, you will learn pivot table basics and how you can use them to make your life as a data-driven marketer much easier.

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August 2017

Webinar: A/B Testing - Small Changes, Big Results

Wednesday, August 9 | 1:00pm – 1:45pm EST

Website redesigns shouldn’t be the only time we are optimizing our sites. In this free webinar, you will learn the basics of on-site A/B testing, how to conduct real-time experiments, and why iterative optimization is the name of the game when it comes to improving website performance.

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Webinar: Creating Compelling Social Content

Wednesday, August 30 | 1:00pm – 2:30pm EST

With a constant stream of social content, how well are you reaching your audience online? This webinar will give you the tools you need to create more compelling social content, strengthen your social voice, and empower your constituents to share their stories.

Learn More & Register