MARKET SMARTER!

Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter. With Capacity Interactive you can have an electronic marketing strategist on your marketing team.

Capacity Interactive’s Manifesto

Marketing goals should drive technology choices
Non-profit is a tax specification, not a management philosophy
Data-driven decisions are better than whim
Permission Marketing is the way of the future
Google is an e-marketer's best friend
Learn from others and share what you learn
Test, Test, Improve

Founder's Bio

Erik Gensler is the president of Capacity Interactive Inc. an electronic marketing consulting firm whose clients include Roundabout Theater Company, Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, Nextbook, New York City Opera and The Children's Theatre. In 2009 Erik presented sessions on digital marketing at the Opera America Conference, The Arts & Business Council of New York and the Tessitura Conference. He was featured on the Carnegie Mellon Arts & Technology podcast series and monitored a panel at Situation Interactive on customer loyalty. As Senior Marketing Officer at New York City Opera, Erik oversaw electronic marketing activities including the redesign of nycOpera.com, as well as implementing a text message club, blog and podcast series. He served as Director of Sponsorship for The Marketing Group where he secured over $3 million in corporate sponsorships and strategic marketing partnerships for nonprofit arts clients including Roundabout Theatre Company. He spent four years at NBC Universal in various roles in sales, marketing, production and business development. Gensler began his career at Marakon Associates, an international strategy consulting firm. Erik holds a dual degree in Economics and Communication Studies from Northwestern University.

Smart Budgeting for Website Redesign

Picture it. You are halfway through your website redesign. You’ve signed off on your wireframes and designs and your programming vendor is coding the site. You’ve allocated your budget just right to pay for the project. Then trouble hits.

A Listening Strategy for Your Website

Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find directions to your location? Do you know if the users were able to complete the task that they came to your site to do? Were they satisfied with their visit?

Capacity Interactive helps arts organizations strategically employ interactive
tools to engage audiences, build community, and market smarter.