Money Shifting to Digital Marketing
September 24, 2009 | TAGS:
It is no surprise marketers are shifting their money to digital marketing. A new study from eMarketer.com shows that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up their investments in e-mail marketing, search and interactive than said spending would be reduced.
E-mail marketing was the channel most likely to see an increase in spending in 2009, and print was the biggest loser. Not surprisingly I am seeing the same trend in the arts. What is your organization doing? Read the full article here.
