Determine the Primary Reasons Users are Visiting Your Site
It is easy to get carried away with fancy features and tools when tasked with designing a new website. Every department within your organization has wants and needs for their section of the site. You can easily end up with a large list of complicated and expensive-to-build tools and features.
However, when it comes down to it, most users are coming to your site to do just a few things...buy a ticket, donate, check out the calendar etc. So it is helpful to determine the primary three or four reasons users are coming to your site. If you look at your analytics program you can probably determine that these three to four reasons drive about 80% of your site visits. It is in these areas that you should devote the majority of your resources. Yeah, it would be great to have a personalized media room for donors but how many donors are really going to come to the site to use it?
with thanks to Aaron Shapiro at HUGE.
