How to Not Raise Money Online
December 14, 2009 | TAGS: Fundraising,
We all make mistakes and technology can be tricky. But here is a surefire way to not raise money online.
This is a lesson to all of us to test, test, and test again before deploying. And if you are not 100% confident in how to use an advanced technique like personalizing an email, then just send the email without personalization.
