Seven Characteristics of Orgs that are Succeeding in the Age of Digital Marketing
I've worked with a lot of arts orgs and I've seen some similar characteristics among the ones that are succeeding with their digital marketing. Here are seven characteristics of the orgs that are flourishing:
Is Your Organization's Digital Marketing Flabby Or Fit?
How many of these questions can you answer with a resounding yes?:
What Else Do Your Facebook Fans Like?
Through Facebook's Insights you can see your fan's demographic data. Through the website Fan Page Analytics you can see the other organizations and pages that your fans are likely to also be a fan of. This provides a fuller picture of your Facebook fan base.
We Need a Blog
We need a blog. Four simple words when said by a board member or Executive Director can make a Marketing Director tense up. But who will write it? What will we say? How often do we need to update it?
Social Networkers Still Love Email
Choosing between sending an email to your constituents or updating your org's Facebook status? Probably not but it is good to know that a recent study found that social network users check their inboxes more frequently than those who shun social sites. So most likely your Facebook fans are getting, and reading, your institutional emails. More here from eMarketer Daily.
What Social Media Followers Want
Why do people become fans of your organization or any brand or organization for that matter? A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online. Learning about new products, features or services closely followed as motivations.
How Many Facebook Fans Should We Have?
Facebook has been referred to as an on-line popularity contest. Whether that is true or not, popularity is certainly a factor in the number of fans your organization has. Other factors include the number of constituents your organization serves, the amount of effort put towards marketing your Facebook Fan page, the geographic reach of your company (touring the world certainly helps), and how early your organization joined Facebook.
A Short Video on the Prevelance and Power of Social Media
Watch this video that shares some staggering statistics about the prevalence and power of social media. Some stats from the video:
--By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network.
--1 out of 8 couples married in the U.S. last year met via social media.
