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Six Ways to Improve How Your Arts Organization Uses Google Analytics

Six Ways to Improve How Your Arts Organization Uses Google Analytics

December 13, 2011

If you sell tickets or accept donations on your website, you are, at least in part, an ecommerce company.


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Business Development in AdWords

Business Development in AdWords

October 07, 2010

Most of Capacity Interactive's not-for-profit clients are recipients of a Google Grant. Google Grants is a program that offers up to $10,000 in free Adwords advertising per month to not-for-profits.  And Arts is a category Google likes to fund.


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Google as an Arts Organization

Google as an Arts Organization

September 18, 2009

Google is governed by the following: openness, sharing, aggregation and capturing customer data. The more customer data you have the more you learn and the more you can improve. So inspired by Jeff Jarvis' book What Would Google Do?, I thought about the following: If Google were a performing arts organization it would...


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Capacity Interactive helps arts organizations strategically employ interactive
tools to engage audiences, build community, and market smarter.