Renting vs. Buying: A Must Read

This brilliant post from Seth Godin's blog is a must read for every arts marketer. Are you still renting eyeballs or are you investing in a platform?

The Scientific Method

As a marketer it is so easy to look for confirmation of what you are doing right. What if you flipped that and asked yourself, "what do I believe is wrong? How can I test and measure the way I do things? What is working? What's not?"