Email Customer Service: It's About Me
I just got a really great email from the team at JustGive. It was entitled "Your 2010 JustGive Tax-Deductible Donation." The email reminded me how much I donated last year and notified me that my gift is tax-deductible.
A Listening Strategy for Your Website
Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find directions to your location? Do you know if the users were able to complete the task that they came to your site to do? Were they satisfied with their visit?
Showing You Value Customer Opinions By Asking For Them
This weekend I bought a new iPod at the Apple Store. By the time I left the store there was an email in my inbox asking for my opinion in a survey about the service I received.
