Is Your Organization's Digital Marketing Flabby Or Fit?
How many of these questions can you answer with a resounding yes?:
Email Customer Service: It's About Me
I just got a really great email from the team at JustGive. It was entitled "Your 2010 JustGive Tax-Deductible Donation." The email reminded me how much I donated last year and notified me that my gift is tax-deductible.
A Video Fundraising Campaign
I am proud to have worked on a video fundraising project at New York City Opera that was a collaboration between the marketing and development departments. We created a video of General Manager and Artistic Director, George Steel, discussing the recent successes at City Opera and sent out email appeals asking patrons to help out with a matching gift drive by donating online. This is the second time we have created an email video appeal campaign and this time I think we did it quite well.
A Great User Interface from the NY Phil
Just wanted to acknowledge The New York Philharmonic and Rolling Orange for this beautiful and elegant interface where users can see the benefits of giving. Check it out.
