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A Video Fundraising Campaign

A Video Fundraising Campaign

December 18, 2009

I am proud to have worked on a video fundraising project at New York City Opera that was a collaboration between the marketing and development departments.  We created a video of General Manager and Artistic Director, George Steel, discussing the recent successes at City Opera and sent out email appeals asking patrons to help out with a matching gift drive by donating online.  This is the second time we have created an email video appeal campaign and this time I think we did it quite well.  


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How to Not Raise Money Online

How to Not Raise Money Online

December 14, 2009

We all make mistakes and technology can be tricky.  But here is a surefire way to not raise money online. 


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A Great User Interface from the NY Phil

A Great User Interface from the NY Phil

September 18, 2009

Just wanted to acknowledge The New York Philharmonic and Rolling Orange for this beautiful and elegant interface where users can see the benefits of giving. Check it out.


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Capacity Interactive helps arts organizations strategically employ interactive
tools to engage audiences, build community, and market smarter.