A Video Fundraising Campaign
I am proud to have worked on a video fundraising project at New York City Opera that was a collaboration between the marketing and development departments. We created a video of General Manager and Artistic Director, George Steel, discussing the recent successes at City Opera and sent out email appeals asking patrons to help out with a matching gift drive by donating online. This is the second time we have created an email video appeal campaign and this time I think we did it quite well.
A Short Video on the Prevelance and Power of Social Media
Watch this video that shares some staggering statistics about the prevalence and power of social media. Some stats from the video:
--By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network.
--1 out of 8 couples married in the U.S. last year met via social media.
