MarketSmarter
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 Is Your Organization's Digital Marketing Flabby Or Fit?

Is Your Organization's Digital Marketing Flabby Or Fit?

August 16, 2011

How many of these questions can you answer with a resounding yes?:


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Select Your Own Seat Users Spend More

Select Your Own Seat Users Spend More

February 26, 2010

For quite some time now airlines have been offering users the ability to select their seats online when purchasing tickets.  In the past few years performing arts organizations have been implementing SYOS tools on their sites allowing patrons to choose their exact seat locations.


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Great Article on Web Usability

Great Article on Web Usability

October 21, 2009

Here are 10 useful usability findings and guidelines from SmashingMagazine.com that may help you improve the user experience on your website.


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Determine the Primary Reasons Users are Visiting Your Site

Determine the Primary Reasons Users are Visiting Your Site

October 09, 2009

It is easy to get carried away with fancy features and tools when tasked with designing a new website.  Every department within your organization has wants and needs for their section of the site.  You can easily end up with a large list of complicated and expensive-to-build tools and features.    


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A Great User Interface from the NY Phil

A Great User Interface from the NY Phil

September 18, 2009

Just wanted to acknowledge The New York Philharmonic and Rolling Orange for this beautiful and elegant interface where users can see the benefits of giving. Check it out.


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Capacity Interactive helps arts organizations strategically employ interactive
tools to engage audiences, build community, and market smarter.