Is Your Organization's Digital Marketing Flabby Or Fit?
How many of these questions can you answer with a resounding yes?:
Smart Budgeting for Website Redesign
Picture it. You are halfway through your website redesign. You’ve signed off on your wireframes and designs and your programming vendor is coding the site. You’ve allocated your budget just right to pay for the project. Then trouble hits.
A Listening Strategy for Your Website
Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find directions to your location? Do you know if the users were able to complete the task that they came to your site to do? Were they satisfied with their visit?
We Need a Blog
We need a blog. Four simple words when said by a board member or Executive Director can make a Marketing Director tense up. But who will write it? What will we say? How often do we need to update it?
Select Your Own Seat Users Spend More
For quite some time now airlines have been offering users the ability to select their seats online when purchasing tickets. In the past few years performing arts organizations have been implementing SYOS tools on their sites allowing patrons to choose their exact seat locations.
On Website Maintenance
Would you buy a new car and never change the oil? Never get it washed? Never change the tires or tune it up? Of course not. The same is true for a website.
Determine the Primary Reasons Users are Visiting Your Site
It is easy to get carried away with fancy features and tools when tasked with designing a new website. Every department within your organization has wants and needs for their section of the site. You can easily end up with a large list of complicated and expensive-to-build tools and features.
