Is Your Organization's Digital Marketing Flabby Or Fit?
How many of these questions can you answer with a resounding yes?:
Email Customer Service: It's About Me
I just got a really great email from the team at JustGive. It was entitled "Your 2010 JustGive Tax-Deductible Donation." The email reminded me how much I donated last year and notified me that my gift is tax-deductible.
On Collecting Email Addresses
I've blogged a lot about the importance of email collection so naturally I pay attention to how businesses go about collecting customer information. I was recently shopping a Kiehl's and as I was checking out the salesperson asked me for my email in the best manner I have ever heard:
9% Decline in Newpaper Circulation
The New York Times reported today that newspaper circulation has fallen almost 9 percent since the same time last year. 9 percent!
Further evidence that traditional advertising is loosing it's punch. I see this as a call to examine your marketing budget allocations. Here is my advice. Take 9% of your newspaper advertising budget away from the newspaper and invest it in improving your permission marketing.
Email Collection Must Be a Top Priority
Email address collection can no longer be something that cultural organizations just think about in passing. It must become a top priority for your organization or you are going to be in big trouble very soon. Here's why:
