Smart Budgeting for Website Redesign
Picture it. You are halfway through your website redesign. You’ve signed off on your wireframes and designs and your programming vendor is coding the site. You’ve allocated your budget just right to pay for the project. Then trouble hits.
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A Listening Strategy for Your Website
Do you know why users are coming to your organization’s website? I mean specifically. Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find directions to your location? Do you know if the users were able to complete the task that they came to your site to do? Were they satisfied with their visit?
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