Select Your Own Seat Users Spend More
For quite some time now airlines have been offering users the ability to select their seats online when purchasing tickets. In the past few years performing arts organizations have been implementing SYOS tools on their sites allowing patrons to choose their exact seat locations.
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What Social Media Followers Want
Why do people become fans of your organization or any brand or organization for that matter? A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online. Learning about new products, features or services closely followed as motivations.
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