Web Analytics

You've spend tens, maybe hundreds of thousands of dollars building your website. Do you know the answers to the following questions about how your site is performing?:

How are people finding my site and what are they doing when they get there?

What are the most valuable pages on my website?

Where am I losing users on the purchase path?

How many dollars in sales did my last email blast generate?

How much money did users coming to my site from Facebook generate?

Most arts organizations are not using analytics to its potential. Capacity Interactive can help you configure your analytics account to help you make smarter marketing decisions. We will provide reporting templates to monitor site usage, suss out trends, and help you make more money on-line. We will also train your staff to wade through the overwhelming amount of analytics information available to users.

Electronic Marketing Audit

How do your electronic marketing efforts compare to other organizations and where do you need help? Capacity Interactive will conduct a thorough evaluation of your electronic marketing efforts including an evaluation of your website, your social media efforts, your on-line advertising, your email strategy, and web analytics. We will give you a report on industry best practices with real-life examples and provide you with the resources to improve and succeed.

On-line Advertising

Do you track and monitor how your advertising performs down to the dollars it generates? Capacity Interactive can help you develop an on-line advertising plan that is fully track-able and accountable. We can measure the effectiveness of your efforts not only by clicks but also showing you the actual dollars that your efforts generate.

Are you taking advantage of all the new and innovative ways to reach your audience on-line?

Social Media - Looking to target fans of theater who are under 40, female and live in Minneapolis? No problem. Serve ads only to prospects that fit the demographic criteria of your audience.

Content Networks - Through advertising content networks Capacity Interactive can help you reach your audience on thousands of sites across the web for far less than you'd pay buying ads from individual sites.

Google AdWords - For most websites, Google is the #1 referrer of traffic. If you are a dance company in NYC, don't you want to appear on Google when a user types in "Dance NYC"? All arts organizations should be dedicating a portion of their advertising budgets to Google AdWords.

Re-engagement ads - Through re-engagement advertising you can serve ads only to people who come to your site and do not buy. This allows you to speak to your best prospects after they've left your website and are browsing on other sites across the web.

Website Redesign: Planning, Research, Vendor Selection, & Project Management

Many arts organizations jump into hiring a web vendor before pursuing some critical steps. Capacity Interactive can help you clarify your website's goals and objectives, conduct research to understand your constituent's web usage, compile industry best practices, advise on vendors and staffing, and help you through an extensive RFP (Request for Proposal) process to make sure you select the right vendor for your company.

Redesigning a website can tap massive staff resources. Capacity Interactive can also manage this project for you allowing you and your staff to focus on your day-to-day business.

Email Strategy

You've heard all the email best practices but are you using them?

Do you send long and text- laden emails? Are you segmenting your list? Using subject line A/B testing? Are you tagging your links to see how much money they are generating? Do you know about the many new developments in the commercial sector such as triggers that can send automatic emails with an offer when a users links to your site but does not buy?

Email is an incredibly valuable tool in your e-marketing arsenal. Use it correctly and count on thousands of new dollars in donations and ticket sales.

Mobile

Mobile is the next frontier in emarketing. Calling, SMS/ text, social media, and the web have all converged onto mobile devices. How can you use these tools to meet your marketing and development goals? As more and more of your patrons are using web-enabled phones let Capacity Interactive help you be prepared to meet them on the mobile web. Capacity can help you with: Mobile giving, text message clubs, email address collection, and building a mobile enabled website.