Landing-Benchmark

Digital marketing benchmarks for digital advertising, social media, analytics, mobile, websites, and email

Key takeaways:

  • The biggest obstacle for digital marketing success is lack of budget
  • Arts organizations are under allocating the percentage of ad budget spent on digital advertising compared with national averages; only 10% are keeping pace with, or exceeding, the national average of 22% of media budget spend on digital
  • Google Analytics is the preferred analytics tool used by 94% of organizations but 92% indicate they are not using the tool to its potential
  • The industry is focused on mobile: 45% of arts organizations have a mobile-enabled websites and 35% are planning to build one
  • 60% of arts organizations indicate they do not have adequate budget to cover their website maintenance needs
  • Arts organizations are conservative in how often they are emailing constituents; 41% are sending constituents just one email per week; 41% are sending constituents less than one email per week


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