- Online Fundraising
Are you sitting back and waiting for patrons to come to your website to donate or do you have an online fundraising strategy? From writing more compelling emails, to positioning your offerings, to better integrating donations into your website, Capacity Interactive can help you improve your digital fundraising. See how we helped double online donations for a client’s end-of-year campaign two years in a row.
- AdWords Advertising
For most websites, Google is the #1 referrer of traffic. If you are a dance company in NYC, you want to appear on Google when a user types in “Dance Tickets NYC”. Capacity Interactive can configure and manage your Google AdWords account. We also can provide training on best practices if you prefer to manage the site in-house. See how we helped a client grow and optimize their AdWords account.
- Email Strategy
Email is an incredibly valuable tool in your marketing arsenal. Use it correctly and count on thousands of new dollars in donations and ticket sales. Capacity Interactive can review your email program and analytics and advise you on email collection, layout and content, segmentation, mailing strategy, triggered emails and more.
Thousands of potential ticket buyers and donors are visiting your website and leaving without opting in for future messaging. To bring “phantom visitors” back, you rely on expensive paid media or just hope they remember you and return. Introducing Leadacity, a new plug-in that can help obtain email and Facebook likes by creating ask layers on your website. Install a simple code snippet on your website and you can be collecting leads in under 24 hours. See Leadacity in action here and here. Learn more here.
Join Capacity Interactive for a two-day conference 100% focused on digital marketing for arts organizations. Each October in NYC we bring together the smartest professionals in the field to provide digital marketing expertise to help you sell more tickets and raise more money online. Learn more.
- Digital Audit & Tune-Up
Capacity Interactive will conduct a thorough evaluation of your electronic marketing efforts, including an evaluation of your website, social media efforts, online advertising, email strategy, and web analytics. We will give you a report on industry best practices with real-life examples and provide you with the resources to improve and succeed.
- Web Team Recruiting
Capacity Interactive can help you hire a preeminent team to manage your website and digital marketing efforts. We leverage our experience working with and managing digital marketing teams across the performing arts industry to devise an optimal team structure and assemble an expert team for you. We can formulate job descriptions and provide rigorous screening and interviews to recommend top candidates.
- Website Analytics
Most arts organizations are not using web analytics to its full potential. Capacity Interactive can help you configure your analytics account to help you make smarter marketing decisions. We will help you monitor site usage, suss out trends, and make more money online. We will also train your staff to wade through the overwhelming amount of analytics information available to users. See how we helped Pacific Northwest Ballet use analytics to understand a critical element of their purchase path.
- Website Project Management
Many arts organizations jump into hiring a web vendor before pursuing some critical steps. Capacity Interactive can help you clarify your website’s goals and objectives, conduct research to understand your constituent’s web usage, compile industry best practices, advise on vendors and staffing, and help you through an extensive RFP (Request for Proposal) process to make sure you select the right vendor for your company.
Redesigning a website can tap massive staff resources. Capacity Interactive can also manage this project for you, allowing you and your staff to focus on your day-to-day business.