Are you sitting back and waiting for patrons to come to your website to donate or do you have an online fundraising strategy? From writing more compelling emails, to positioning your offerings, to better integrating donations into your website, Capacity Interactive can help you improve your digital fundraising.  See how we helped double online donations for a client’s end-of-year campaign two years in a row.

Social media marketing is critical for arts organizations who want to connect and engage with fans. Engaged fans are far more likely to share your organizations’ content with friends, purchase tickets, and champion your organization.  To market effectively there is much to consider, from fan acquisition to content strategy and advertising. Capacity Interactive can help you build your fan base, engage them, and drive actions. Plus, we can teach you how to use analytics to better understand your effectiveness.

For most websites, Google is the #1 referrer of traffic. If you are a dance company in NYC, you want to appear on Google when a user types in “Dance Tickets NYC”.  Capacity Interactive can configure and manage your Google AdWords account. We also can provide training on best practices if you prefer to manage the site in-house. See how we helped a client grow and optimize their AdWords account.

There are many new and sophisticated ways to reach your target audience via banner ads. Capacity Interactive can help you use interest targeting, remarketing, and social targeting to reach ticket buyers online. We  track all campaigns for view-through and click-through conversions and provide weekly reporting on your campaigns. We have seen remarkable ROIs on our banner campaigns, and have even had success selling subscriptions via banner ads by targeting past single ticket buyers. See how we helped New York City Center use banners to sell single tickets and even subscriptions.

Email is an incredibly valuable tool in your marketing arsenal. Use it correctly and count on thousands of new dollars in donations and ticket sales. Capacity Interactive can review your email program and analytics and advise you on email collection, layout and content, segmentation, mailing strategy, triggered emails and more.

Thousands of potential ticket buyers and donors are visiting your website and leaving without opting in for future messaging. To bring “phantom visitors” back, you rely on expensive paid media or just hope they remember you and return. Introducing Leadacity, a new plug-in that can help obtain email and Facebook likes by creating ask layers on your website. Install a simple code snippet on your website and you can be collecting leads in under 24 hours. See Leadacity in action here and here. Learn more here.

Join Capacity Interactive for a two-day conference 100% focused on digital marketing for arts organizations. Each October in NYC we bring together the smartest professionals in the field to provide digital marketing expertise to help you sell more tickets and raise more money online. Learn more.

Capacity Interactive will conduct a thorough evaluation of your electronic marketing efforts, including an evaluation of your website, social media efforts, online advertising, email strategy, and web analytics. We will give you a report on industry best practices with real-life examples and provide you with the resources to improve and succeed.

Capacity Interactive can help you hire a preeminent team to manage your website and digital marketing efforts.  We leverage our experience working with and managing digital marketing teams across the performing arts industry to devise an optimal team structure and assemble an expert team for you. We can formulate job descriptions and provide rigorous screening and interviews to recommend top candidates.

Most arts organizations are not using web analytics to its full potential. Capacity Interactive can help you configure your analytics account to help you make smarter marketing decisions. We will help you monitor site usage, suss out trends, and make more money online. We will also train your staff to wade through the overwhelming amount of analytics information available to users. See how we helped Pacific Northwest Ballet use analytics to understand a critical element of their purchase path.

Many arts organizations jump into hiring a web vendor before pursuing some critical steps. Capacity Interactive can help you clarify your website’s goals and objectives, conduct research to understand your constituent’s web usage, compile industry best practices, advise on vendors and staffing, and help you through an extensive RFP (Request for Proposal) process to make sure you select the right vendor for your company.

Redesigning a website can tap massive staff resources. Capacity Interactive can also manage this project for you, allowing you and your staff to focus on your day-to-day business.